ACN Video Phone High Tech But Marketing Training Is Low Tech
ACN started in 1993 and has grown into the planet’s biggest direct sales telecommunications company. Their products range from the ACN video phone to wireless service and wireless phone to long distance service. They are mostly known for the ACN video phone which can connect people across the globe through video and voice.
ACN has joined on the relationship marketing bandwagon. They rely on the MLM business style to move their products. Their style to marketing their products is through a downline of representatives who sell the products by sharing them with people they know such as family members, friends, co-workers and other people they have contact with.
This way of marketing has thrust ACN to the front of the line in their industry. Network marketing has been a lucrative way to sell products since 1949 and has become the marketing arm for a very diverse range of products. It seems today that anything and everything is sold through MLM.
ACN is growing really well but I have a beef with them. With the resources ACN has in way of technology you would imagine they would come up with marketing training for their reps that was more current and tuned to reach the masses.
First I should state that I am a professional network marketer and I use current marketing practices such as the internet to grow my business. As I mentioned, ACN uses the MLM style but teaches their distributors old marketing techniques. What most people don’t understand is the old style of of hunting down friends and relatives and creating a warm list is the worst way to build a business and has already become very ineffective in building a huge team of reps. This is the #1 reason most people fail to make money in network marketing.
I’ll paint picture for you. Think about a small business. How about a pizza shop? Suppose you owned a pizza store and you invited every one of your friends and your family to come out and purchase a pizza every couple of weeks. That seems like a fantastic idea but what happens on the days your friends don’t feel like eating pizza? If they don’t come in these days then there won’t be many sales. My point is you need more that just your friends and family to grow a business. What you actually need is a constant stream of customers flowing through your doors every single day..
This model also works with multi-level marketing. The trainig you get with ACN is to make a list of all the people you know and drag them to a business presentation where they will be sold on the product and the business plan. This may work for a little while but what happens when you run out of people to talk to? Your business begins to die due to lack of prospects. There are not many people that are connected with enough people to keep their business afloat for a long period of time. The only way to continue the growth in your business is to do marketing and attract new prospects every single day.
One of the most lucrative ways to advertise a opportunity is to promote on the internet. All businesses are using the power of the internet to reach potential customers. The odd and amazing thing about ACN is they try to keep their distributors from using the internet to grow their business. I know this first hand because I have conversed with many ACN reps who told me that their upline told them that using the internet to find leads was a waste of time. I can prove them wrong. Distributors on my team have so many leads that there is not enough time in the day to call them all.
You would think that a company like ACN that has a high tech video phone would consider using current technology to grow their business. What they would rather do is promote an old style, ineffective marketing technique from the 90′s and gloss over the fact that 97% of their reps are having zero success. So I raise the question, “Why not teach your distributors a way to market so they will find true success and build a successful team?” I suspect that the leaders at ACN don’t know how to use the internet and are terrified of it.
I can’t blame ACN because this problem spans the entire MLM industry. Most MLM companies do not teach marketing. If you think chasing your friends and family is marketing then you are dead wrong. When you have marketing in place the leads call you and chase you down. This style of building your business is not mentioned in the MLM world. It’s about time for the old dinasours in this business to either learn some new marketing techniques or hang up trying to teach their downline ineffective ways to make money.
I teach people the right way to promote their opportunity online and have found that this is the best way to generate a flow of prospects that will allow you to build a huge business over time. Visit the resources below for additional information on my marketing strategies and how you can employ the power of the web and literally grow your business on auto-pilot. This works for ACN and any other multi-level marketing you decide to build.
Get the full details on ACN Phone Marketing. Scott Marvin is a professional internet marketer. You can find out more information on his free marketing resources at MLM Extreme Growth. $1995 worth of free marketing resources.
